Capability 04 · Technical
Technical SEO
Crawlability, indexation, architecture, performance and structured data — the technical foundations that decide whether your content gets seen at all.
No amount of content or link building fixes a site that search engines can't crawl, index, or render properly. Technical SEO is unglamorous, but it's the layer everything else depends on — and it's usually where the fastest, most measurable wins are hiding, because most sites have never had a proper audit.
What's included
The scope, in plain terms.
- Crawl and indexation audit
- Site architecture and internal linking review
- Core Web Vitals and performance fixes
- Structured data implementation
- Migration and platform-change support
Who this is for
When Technical SEO is the right move.
- Sites that have never had a proper technical audit
- Teams planning or recovering from a migration, replatform, or redesign
- Anyone whose rankings plateaued despite ongoing content and link work
How we get there
Same method, applied to Technical SEO.
For technical seo, that means we understand how your current site is built and where it's leaking visibility, discover the fixes with the highest impact, build the architecture and performance foundation properly, then monitor so it compounds instead of decaying.
Case study · Gaming
Read the case study
From steady-state SEO to a 4X seasonal traffic engine.
FAQ
Common questions about Technical SEO.
How do I know if I actually need a technical SEO audit?
If you've never had one, you need one — most sites carry crawl, indexation or performance issues nobody's ever surfaced, regardless of how good the content is.
Will fixing technical issues actually move rankings?
Often, yes, and faster than content or link work — technical fixes remove barriers that were suppressing pages that were already competitive.
Do you need developer access to fix things?
Usually some level of CMS or codebase access, or a developer on your side to implement our recommendations. We can work either way, but implementation speed depends on that access.
We're planning a website migration — should technical SEO happen before or after?
Before, ideally, with a migration plan built in. Migrations are one of the most common causes of sudden traffic loss, and most of it is preventable with proper planning.
What's included in a technical SEO audit?
Crawlability and indexation, site architecture, Core Web Vitals and performance, and structured data — prioritized by impact, not just a long list of every issue found.
How often should technical SEO be revisited?
At minimum after any major site change, plus a periodic health check — technical debt accumulates quietly, and small issues compound if they're never revisited.
Will technical SEO work disrupt our live site?
Changes are staged and tested before going live wherever possible, and higher-risk fixes are scheduled with your team's sign-off — we don't push changes to a production site without a clear rollback plan.