Capability 05 · Authority
Digital PR
Earn relevant mentions, links and brand visibility that strengthen search performance and credibility — with publications that actually matter to your audience.
Links and mentions from real publications still move the needle on authority — but the outreach has to be built around something genuinely newsworthy, not a mass email blast. We treat digital PR as a content and relationship discipline, not a numbers game measured in emails sent.
What's included
The scope, in plain terms.
- Digital PR strategy and target publication list
- Data-led and newsworthy campaign concepts
- Outreach and relationship-led placement
- Link quality review and disavow support
- Coverage and authority reporting
Who this is for
When Digital PR is the right move.
- Brands with a genuinely newsworthy angle, data, or story that isn't getting told
- Sites whose link profile is thin relative to competitors in their space
- Teams who've tried mass outreach and gotten poor placement quality
How we get there
Same method, applied to Digital PR.
For digital pr, that means we understand what's genuinely newsworthy about your business, discover the publications and journalists who'd care, build campaigns and relationships around that, then compound authority year over year.
Case study · Fintech
Read the case study
Turning organic and AI search into a real lead channel.
FAQ
Common questions about Digital PR.
How is digital PR different from link building?
"Link building" can mean anything from genuine outreach to paid placements. Digital PR specifically means earning coverage through newsworthy angles and journalist relationships — the links are a byproduct of real coverage, not the goal itself.
What makes a story "newsworthy" enough for outreach?
Original data, a genuinely useful resource, or a timely angle tied to something already in the news. Generic company updates rarely get picked up, no matter how much outreach goes behind them.
How many links can we expect from a campaign?
It varies enormously by story strength and industry — we'd rather under-promise and show real placement quality than commit to a number that pressures quantity over relevance.
Do you buy links or use link farms?
No. Paid or low-quality links create real risk to a site's rankings, and we won't put a client's domain at risk for a short-term number.
Can digital PR help with brand mentions even without a link?
Yes — unlinked brand mentions still carry signal value, particularly for AI citation, and we track those alongside traditional linked coverage.
How long does a typical campaign take to produce results?
Story development and pitching usually takes 4-8 weeks before placements land, with authority-building effects compounding over months after that.
Do you write the pitches and content, or do we?
We handle strategy, story development and outreach. If you already have subject-matter experts who can contribute quotes or data, that strengthens the pitch — but the writing and journalist relationships are on us.