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Capability 02 · AI Discovery

GEO / AI Search

Optimize your brand for AI-powered discovery across ChatGPT, Google AI Overviews, Gemini, Perplexity and the search experiences replacing the ten blue links.

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Generative Engine Optimization is the newest discipline in search, and also the least understood. It isn't a replacement for SEO — most of what earns a page a spot in Google's top 10 also makes it more likely to be cited by AI Overviews, ChatGPT, or Perplexity. But citation has its own mechanics: structure, extractability and named sources matter in ways classic on-page SEO doesn't fully account for.

What's included

The scope, in plain terms.

  • AI-citation audit across major assistants and AI Overviews
  • Content structuring for extraction and citation
  • Entity and structured-data strengthening
  • Prompt and query-pattern research
  • Ongoing AI-visibility tracking and reporting
Who this is for

When GEO / AI Search is the right move.

  • Brands losing informational traffic to AI Overviews who want to be the source those answers cite instead
  • Teams who've noticed competitors showing up in ChatGPT or Perplexity answers and they aren't
  • Anyone whose category involves heavy comparison or "best X" research before purchase
How we get there

Same method, applied to GEO / AI Search.

For geo / ai search, that means we understand how your buyers phrase questions to AI tools, discover which of those questions you can credibly answer, build content and structure that AI systems can extract and cite, then track and compound citations over time.

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Case study · Wellness

Restructuring content so AI search actually cites it.

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FAQ

Common questions about GEO / AI Search.

Is GEO just SEO with a different name?
No. Most of what earns Google rankings also helps AI citation, but citation has its own mechanics — structure, extractability and named sources matter in ways classic on-page SEO doesn't fully cover.
How do you measure GEO success if there's no "ranking position" in AI answers?
We track citation rate — how often your pages get cited for target queries across tools like ChatGPT, Perplexity and Google AI Overviews — alongside the traffic and leads those citations actually generate.
Will optimizing for AI search hurt my traditional SEO?
No — done properly it reinforces it. Structuring content for extraction and adding named sources are things Google rewards too, so the two efforts compound rather than compete.
Which AI platforms do you optimize for?
Primarily Google AI Overviews, ChatGPT and Perplexity, since they currently drive the most measurable referral traffic and citation volume — with the approach adapting as usage shifts.
Is AI search actually sending real traffic yet, or is this premature?
It varies significantly by industry, but for some categories it's already a meaningful lead source. We track this per client rather than assuming — if it isn't moving the needle yet for your market, we say so.
Do I need to rewrite all my existing content for AI citation?
Not all of it — usually a priority set of high-intent pages needs restructuring first. We identify which pages are worth the investment rather than treating every page equally.

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