Is GEO just SEO with a different name?
No. Most of what earns Google rankings also helps AI citation, but citation has its own mechanics - structure, extractability and named sources matter in ways classic on-page SEO doesn't fully cover.
Capability 02 · AI Discovery
GEO / AI Search
Optimize your brand for AI-powered discovery across ChatGPT, Google AI Overviews, Gemini, Perplexity and the search experiences replacing the ten blue links.
The problem
If a competitor's showing up in ChatGPT and you're not.
Generative Engine Optimization is the newest discipline in search, and also the least understood. It isn't a replacement for SEO - most of what earns a page a spot in Google's top 10 also makes it more likely to be cited by AI Overviews, ChatGPT, or Perplexity. But citation has its own mechanics: structure, extractability and named sources matter in ways classic on-page SEO doesn't fully account for.
- Brands losing informational traffic to AI Overviews who want to be the source those answers cite instead
- Teams who've noticed competitors showing up in ChatGPT or Perplexity answers and they aren't
- Anyone whose category involves heavy comparison or "best X" research before purchase
What we actually do
Five things, one goal: getting cited.
No fixed package stuffed with deliverables you do not need. Scope follows the constraint we find.
- ✓AI-citation audit across major assistants and AI Overviews
- ✓Content structuring for extraction and citation
- ✓Entity and structured-data strengthening
- ✓Prompt and query-pattern research
- ✓Ongoing AI-visibility tracking and reporting
01
DiagnoseFind the constraint before adding activity.
02PrioritizeWork on what can change the outcome.
03CompoundMeasure, learn and build on what works.
How it applies here
Structure first, citations follow.
For geo / ai search, we understand how your buyers phrase questions to AI tools, discover which of those questions you can credibly answer, build content and structure that AI systems can extract and cite, then track and compound citations over time.
Read our full approachMeasurement
How we know the work is moving.
We agree on the signals that matter before execution starts. For geo / ai search, that means measuring changes that connect visibility to business outcomes, not reporting activity as progress.
- Visibility and qualified demand
- Engagement with the pages or surfaces we improve
- Leads, signups, installs or revenue where tracking allows it
- What changed, what did not, and what we do next
Before we work together
Questions worth answering.
Clear answers before a sales call.
How do you measure GEO success if there's no "ranking position" in AI answers?
We track citation rate - how often your pages get cited for target queries across tools like ChatGPT, Perplexity and Google AI Overviews - alongside the traffic and leads those citations actually generate.
Will optimizing for AI search hurt my traditional SEO?
No - done properly it reinforces it. Structuring content for extraction and adding named sources are things Google rewards too, so the two efforts compound rather than compete.
Which AI platforms do you optimize for?
Primarily Google AI Overviews, ChatGPT and Perplexity, since they currently drive the most measurable referral traffic and citation volume - with the approach adapting as usage shifts.
Is AI search actually sending real traffic yet, or is this premature?
It varies significantly by industry, but for some categories it's already a meaningful lead source. We track this per client rather than assuming - if it isn't moving the needle yet for your market, we say so.
Do I need to rewrite all my existing content for AI citation?
Not all of it - usually a priority set of high-intent pages needs restructuring first. We identify which pages are worth the investment rather than treating every page equally.
Next step
Have a GEO / AI Search problem worth solving?
Show us the site, the goal and what has already been tried. We will tell you where we would start.