Industry · Retail
eCommerce
From category pages to product-level content, we help ecommerce brands own the moments shoppers compare, decide and buy, across both traditional and AI-assisted search.
Ecommerce SEO has its own failure modes: category pages that never rank because they're thin or duplicated across filters, product feeds too messy for AI shopping agents to retrieve cleanly, and seasonal traffic spikes that break under load if nobody planned for them.
What this covers
Where we focus for eCommerce.
- Category and collection page architecture and internal linking
- Product-page SEO: titles, structured data, review schema
- Faceted navigation and duplicate-content management
- Product feed quality work for AI shopping agents and Google Shopping
- Seasonal and promotional content planning
Is this you
Signs eCommerce needs this now.
- Stores with strong products but category pages that don't rank against competitors
- Catalogs large enough that faceted navigation is creating duplicate-content or crawl-budget problems
- Brands selling in categories where AI shopping assistants are starting to influence purchase decisions
Where we'd start
SEO Technical SEO Conversion Optimization Paid Ads / Programmatic
The services this usually draws on.
FAQ
Common questions about eCommerce.
Do you work with Shopify, WooCommerce or other platforms?
Yes. The platform changes some implementation details, but the underlying strategy (category architecture, product-page SEO, feed quality) applies regardless of which one you're on.
How do you handle SEO across thousands of product pages efficiently?
Template-level fixes and structured data changes apply across the whole catalog at once; individual attention goes to the highest-traffic categories and products rather than every SKU getting bespoke treatment.
What is product feed optimization, and why does it matter now?
A clean, complete, frequently updated product feed is what lets AI shopping agents and Google Shopping actually retrieve and recommend your products. Thin or stale feed data means there's nothing for those systems to work with, however good the page looks to a person.
Can you help during high-traffic seasonal periods without breaking things?
Yes. Seasonal and promotional planning is part of the service, including making sure technical changes are staged and tested well before peak periods, not during them.
How do you deal with duplicate content from filters and product variants?
Canonicalization, controlled indexation of filter combinations, and variant-page strategy are standard parts of an ecommerce technical audit. Most stores have this problem to some degree without realizing it.
How does ecommerce SEO connect to paid shopping campaigns?
Organic category and product performance data informs which SKUs and categories are worth paid budget, and the same feed-quality work that helps SEO also improves Shopping campaign eligibility and quality.