Ideas for a changing search landscape.
Notes on SEO, AI search and growth — from the GrowthFollo desk.
SEO
How Search Intent Is Changing
Search intent used to sort neatly into four buckets. AI-assisted search is blurring the lines — here's what the data says and what it means for how you plan content.
AI SearchHow Brands Can Get Cited in AI Search
Ranking #1 on Google doesn't guarantee an AI Overview citation anymore. Here's what the current research says actually predicts it — and what to do about it.
GrowthWhy More Organic Traffic Doesn't Always Mean More Revenue
A traffic chart going up and to the right feels like a win. The data says it often isn't one — here's what separates traffic growth that pays off from traffic growth that doesn't.