Ideas for a changing search landscape.
Notes on SEO, AI search and growth, from the GrowthFollo desk.
How ChatGPT Ads Work: Targeting, Costs and Ad Rules
ChatGPT ads have no keywords, can't change the answer, and ban some categories. How ads get picked, what you pay, who sees them, plus a first-campaign checklist.
AI SearchHow to Get Your Brand Into Google's Knowledge Graph
You can't submit your brand to the Knowledge Graph. You can make it easy for Google to recognise you as one entity, and claim the panel once it appears. Here's the step-by-step, including how to check where you stand today.
AI SearchHow to Track AI Search Traffic in GA4
GA4 files most ChatGPT and Perplexity visits under Referral, where nobody looks. Here's how to give AI traffic its own channel, what it will and won't catch, and what to report.
AI SearchWhat Is Generative Engine Optimization (GEO)?
GEO is the work of getting your brand named inside AI-generated answers. Here's where the term came from, what the research actually tested, and how it overlaps with SEO.
AI Search97% of llms.txt Files Are Never Read. Here's Why We Built One Anyway.
Ahrefs analyzed 137,210 domains and found 97% of llms.txt files get zero requests. Google's own documentation says you don't need one. So why does growthfollo.com have one?
AI SearchWhy Competitors Get Recommended by ChatGPT
Why does ChatGPT recommend competitors instead of your brand? Learn how category relevance, web evidence, crawlability and prompt context influence AI recommendations.
AI SearchWhy Reddit's ChatGPT Citations Just Collapsed
Reddit's share of ChatGPT Search citations fell 86% in four days. The firm that tracked it says its own charts show when, not why.
AI SearchHow to Build Authority So AI Models Cite Your Brand
Getting cited by ChatGPT or AI Overviews isn't one thing you do. It's several different signals that compound, and most guides only cover one of them.
ASOASO Growth Strategy: What Actually Works in 2026
Keyword placement used to be most of an ASO strategy. It's still necessary, but it stopped being sufficient a while ago, and most guides haven't caught up.
CROWhy AI-Referred Traffic Went From Converting Worst to Best
A year ago, visitors arriving from AI tools converted worse than everyone else. Adobe's own data now shows the opposite, and by a wide margin.
ASOHow AI Is Rewriting App Discovery on iOS and Android
Apple now uses AI to tag apps for discovery. Google's Gemini writes app store listings automatically. Here's what both mean for how ASO actually gets done.
Paid AdsHow Google and OpenAI Are Selling Ads Inside AI Answers
Google now shows sponsored ads mid-answer in AI Mode. OpenAI shows them below the answer and says they never touch what ChatGPT tells you.
Technical SEOWhy Your Site Might Rank on Google and Be Invisible to ChatGPT
Google can render JavaScript. Almost nothing else can. Here's what a 500-million-request study found about what AI crawlers actually see, and don't.
Reddit MarketingWhy Reddit Is Becoming a Search Engine, Not Just a Community
Reddit's weekly search users just hit 80 million, and its ad business is outgrowing almost everything else in tech. Here's what that means for brands.
Digital PRWhy Digital PR Now Outperforms Backlinks for AI Citation
Backlinks alone no longer explain why AI tools cite one brand over another. Here's what the verified 2026 data says is actually driving it, and what to do about it.
Agentic CommerceHow AI Agents Choose Which Products to Recommend
AI agents are already choosing products for millions of shoppers. Here's what actually decides which ones get recommended, and which get skipped.
SEOHow Search Intent Is Changing
Search intent used to sort neatly into four buckets. AI-assisted search is blurring the lines - here's what the data says and what it means for how you plan content.
AI SearchHow Brands Can Get Cited in AI Search
Ranking #1 on Google doesn't guarantee an AI Overview citation anymore. Here's what the current research says actually predicts it - and what to do about it.
GrowthWhy More Organic Traffic Doesn't Always Mean More Revenue
A traffic chart going up and to the right feels like a win. The data says it often isn't one - here's what separates traffic growth that pays off from traffic growth that doesn't.